God of Life - Chapter 646
Chapter 627
After the trouble was settled, and then chatted with the other anchors one-on-one for a while, Wang Yan’s plan to buy people’s hearts was successfully completed.
Around 8:30, the party ended and everyone went back to work.
Live broadcasting is the most profitable underworld industry at night. If you want to make money, you have to stay the worst night and sleep in the most expensive bed.
On the way back, Wang Yunxi, Zhu Jike and Wang Yan were in the same car, and Wang Yunxi’s assistant Xiao Zhang drove.
They are all high-level people, Wang Yan casually asked a question that is easier to 404.
“In the company, are there many female anchors who have relationships with Big Brother?”
Zhu Jike and Wang Yunxi looked at each other, a little uncertain about Wang Yan’s attitude.
Finally, Wang Yunxi cautiously reported: “As far as I know, it should be less than 50%…”
Wang Yan frowned slightly: “The ratio is so high?”
Wang Yunxi hurriedly replied: “The main reason is that online anchors are difficult to effectively control.
Similar situations occur mostly in online anchors.
Since a certain city and Huang did not share the same battle, a large number of professional players have swarmed into the industry, and the atmosphere broke down in an instant.
The number of offline anchors we have signed is less than 15%, and the problem is not that serious. ”
Zhu Jike’s little chicken nodded like a peck, and agreed.
“Yes, and the styles of each platform are different, very different.
The hardest-hit area where I gave money to sleep with my eldest brother is momo, the hardest-hit area where I sell private photos of private houses is Yutai, and the hardest-hit area for falling in love is crooked… all have historical factors, not a day’s cold. ”
“So our own platform must have a clear positioning. The current public opinion is not friendly to the live broadcast industry. If that happens again, it will only become more and more demanding in the future. You have to be ahead of some problems.”
Wang Yan nodded, without delving into it.
As a leader, Wang Yan doesn’t care which anchor and elder brother are asleep or not. He considers the issues more broadly and remotely.
For example, the overall reputation of the industry.
And, the foothold of Wangting Entertainment’s own platform.
…
Nowadays, there is a voice in the society that the female anchors are all sold out, and they can be listed as long as they give enough money.
To introduce the word “enough” is very metaphysical, and it sounds full of temptation and imagination.
It cannot be said that there is no such thing, but those who have really studied the industry in depth must understand that straightforward transactions are only a minority.
The main reason is that there are some prostitutes who can’t afford to spend money and can’t play the cards. They are sour. Whenever they see a big brother who has spent money, they will think that they are going to sleep with the anchor.
When they got a lot of information, it was immediately obvious that the anchor had already been slept with the eldest brother, spreading false news everywhere.
The reason is: Why do you spend so much money if you don’t sleep?
Actually this is very ridiculous.
Only when you have really contacted those top big brothers will you understand that the first driving force that drives them to spend money on the platform is always vanity.
Indeed, there are many small local tyrants and small nouveau riche who spend their money on female sex.
But this group of people is not the main consumer, and is often harvested.
Trying to use tens of thousands of dollars to settle the behavior of a beauty anchor, Chunchun has a pit in his mind and can’t figure out the laws of the market.
If someone can do it easily, believe me, and change his target to flight attendant, tie, female white-collar, or something else, they can do the same.
It’s not a matter of how much money was spent at all, but a technical issue.
Back to the topic.
In fact, most of the big brothers who have reached millions of levels are not intended to sleep anchors.
Because the price/performance ratio is too low.
The group of local tyrants who are really capable rather than embezzling public funds, which one is not an old driver with a long history?
People can enjoy everything they want in life, such as pedicures, bathing, clubs, business KTV, nightclubs, various public relations, various sales, and even go directly to school to help female college students…
There are so many things that can be played offline, and many local tyrants have even begun to adopt their spirits, drinking wolfberry tea, and resisting the temptation of female sex.
I can’t hold my waist!
This kind of person can recharge millions of dollars in the Blue Moon Legend, so who is it for sleeping?
In the first quarter of this year, the total recharge limit of various shoddy legendary series of web games broke the 1 billion yuan mark. How do you explain?
Therefore, the surname trading market imagined by the sunspots has never been mainstream.
The reality is that the annual turnover of the platform is about 15% of transactions, 35% of loose tickets, and 70% of big brother consumption.
Why is there 20% more?
This is because a considerable part of them are guild officials, or they are often ridiculed by “local tyrants’ money is returned as much as possible.”
That part of the running water will circle around the guild’s book and eventually return to the platform, so an extra 20% will be added.
Deducting 20% to 30% of the annual recharge of each platform is the real consumption figure of all players, anchors, and guilds.
Do you see it?
The part of the pseudo-local tyrants who came to sleep with the anchor, in fact, couldn’t even beat the scattered votes.
Continuing to pull big data, a more interesting conclusion emerged——
Are there many anchors who fall in love with your eldest brother?
When they hear a question, many people’s first reaction is: How much! Very much!
But in fact, the overall proportion is less than 5%.
Less than 0.05% of the relationship can last for more than half a year.
In the end, there were no more than 20 pairs in the marriage hall.
The real situation is so counter-intuitive and counter-experiential.
“So what is the nature of the live broadcast industry? From which point do we want to enter as the foundation of our own platform? You must think clearly about this issue.”
As soon as Wang Yan’s conclusion came out, Wang Yunxi and Zhu Jike had a bitter face, feeling a little unlovable.
“President Wang, I am your gun. Where do you point, where do I fight, make me think about this kind of problem, you are embarrassing me, Lao Zhu!”
After Zhu Jike complained, Wang Yunxi immediately followed.
“Yeah, you’ll take care of the strategic issues. I will be the first to take the tactical charge. Haven’t we discussed it long ago?”
Two pieces of waste wood!
Wang Dashao was a little depressed, and felt that he was both a father and a mother, and his heart was exhausted.
But they can’t really ignore it or take care of it all. If they don’t grow up, how many nails can they hit by Wang Yan alone?
Therefore, the message of hating iron but not steel said: “You all find that the styles of each platform are different, then just take it out and analyze it for the review!
For example, momo, why is it the most traded?
What is the meaning of its existence?
What strategic ideas and expectations does the head office have for momo live broadcast? !
After analyzing one by one, we have figured it out. If we start from our own needs, don’t we have a prototype? ”
After being scolded by Wang Yan, Wang Yunxi finally started to use his brain.
“Momo started as a socialist. The initial goal was to enter the market segment left by WeChat, focusing on making friends in the same city, so the entry point was to choose the edge ball…
The style continues, making momo live broadcast also has a strong appointment bubble attribute, so it has attracted a large number of targeted players and former professional technicians who have retired.
So there, with tens of thousands of dollars, the anchor can be arranged for an offline party.
This can also correspond to momo’s market share.
In the first- and second-tier cities, momo live broadcasts are developing and profitable. In the fourth- and fifth-tier cities, it is defeated by various small platforms.
Because there are very few anchors in Tier 4 and 5 cities that can be arranged for money, the entertainment needs of players are more likely to be met by the small platforms.
And because the city dating market is not large enough, and the development of momo’s main software is also very weak, a huge space is freed up to be taken advantage of by short videos that also have social attributes.
So can we also start from here?
Based on the fourth- and fifth-tier cities, the countryside surrounds the city, and the main entertainment sector?
Kuaishou just launched the live broadcast platform in April, and now we are not too far behind. We just keep up with it, and we may not lose! ”
“Slap, slap, slap!”
Wang Yan applauded softly and praised Wang Yunxi: “The progress is not small!”
From the small loan clerk back then to the current general manager of Wang Ting Entertainment, Wang Yunxi walked staggeringly, but basically kept up with Wang Yan’s pace.
From this analysis, it can be seen that Brother Xizi can at least be considered “qualified.”
Don’t think it’s easy. Graduates from prestigious universities may not be able to do it, but how low is Wang Yunxi’s starting point?
Therefore, Wang Yan felt particularly relieved.
Zhu Jike saw Wang Yan’s joy and couldn’t sit still either.
Second, the leader performed well. It’s my turn. Can’t it be a rough bag?
After careful consideration to speak, he followed.
“Mr. Wang, you have made a summary of all consumer behaviors in the live broadcast industry. In fact, the work we need to do next has a general direction.
For example, big data technology can be used to make more accurate labels as much as possible and put them on the heads of every player or tourist.
Then adjust the various details of our platform to meet their needs in a targeted manner.
What tourists need is entertainment, so we will work hard to improve the initiative and enthusiasm of the anchors and create a high-quality content ecology.
And the driving force of local players to spend money is vanity, so we can work harder on the cards.
The current large platforms, the arrangement for the Shenhao brothers is too simple.
Especially the panda, the one set at that level is called a bad one!
I heard that the fish platform is thinking about upgrading the title system, but the progress is very slow, we can completely go ahead.
My initial idea is to create a unique set of noble titles and invite the best artists to make the coolest effects.
Millions to claim kings, ten million to claim emperors, 20 million to rise to gods, and 50 million to be super gods!
The name must be cool, and the exclusive brand must be cool.
Nobility is a proof of long-term consumption. In addition to nobility, short-term consumption behaviors should also be rewarded.
For example, if you spend more than 1,000 in a day, you will add a star to the title card, if you exceed 10,000, you will give a streamer illusion, and if you exceed 100,000, you will add special effects such as dazzling fire.
We will give him the super special effects for the whole day alone for the local tyrant who is the No. 1 consumer in the whole station on that day!
It will be clear at a glance who is the most fierce and who is the best in the near future.
In short, always take vanity and comparison as the guiding ideology to give the local tyrants the most unique and noble experience.
We guarantee that the internal service is in place, and you can also invite the top gods to participate in the activities of the speed alliance, and give them the card from another level.
In this way, are you afraid that they will not have a good time playing on the platform?
Finally, it is the investment of the guild nature or the official brush.
What they want is traffic tilt and official resources, so let’s make the platform activities bigger, colorful, and circle.
For example, for a music game, if you have a way to invite Lin Xi Fang Wenshan to write lyrics, well-known masters in the industry make music, and use the song as a reward for the first place in the competition, they can’t be crazy?
Your resources in the entertainment industry will definitely play a big role at that time!
There is no need for you to favor favors. You can help to get a line, and the company will spend money to buy it…”
Zhu Jike talked endlessly, and what he said was particularly good.
rare!
Wang Yan realized once again that Lao Zhu’s talent would not stop at the position of branch manager.
This guy hasn’t watched live broadcasts for so many years in vain, he really used his heart to prostitute…
“Good idea!”
Wang Yan did not stingy with encouragement, and drew a big pie: “Next time the company holds a seminar, you take a PPT out and speak on stage.”
Zhu Jike was overjoyed: “Okay! Mr. Wang, I must use my heart!”
After talking here, seeing that Xiangji is about to arrive, Wang Yan will make a long story short, and make a summary of today’s small talk.
“You must remember that Wangting Entertainment’s own platform must not be too vulgar and excessively entertaining.
In particular, it should not be contaminated with the reputation of’you can sleep with money’ and’sell at a clear price’.
The tactics can be dirty, but our intention must be high, and we must be determined to be a true content output platform.
Take the time to figure out why, and then move on to the work!
That’s it, I will withdraw first. ”
Zhu Jike and Wang Yunxi nodded one after another, got out of the car first, and waited in advance by the car to watch Wang Yan return to the hotel.
The “why” Wang Yan asked, in fact, didn’t need to be pondered, and the two understood.
Wang Ting Entertainment’s reputation and reputation are tied to Wang Yan’s own reputation.
Although the degree of bundling is not particularly deep, once Wangting Entertainment has a particularly negative incident, it will still affect Wang Yan.
This requires Wang Yan to “do something and not do something”.
Momo can make appointments to soak the edge ball, the fish platform can relax the temptation standard, Taobao can tolerate fake and defective products, and Wangting Entertainment can not.
So in a strict sense, Wangting Entertainment has to compete with all its opponents with shackles.
But this is a price that must be paid, because Wang Yan’s ambition is to be the male god of the whole people.
This is also a fine work that really tests craftsmanship.
If the relationship cannot be handled properly, as a brokerage company that focuses on the incubation of Internet celebrities, what qualifications does Wangting Entertainment have to look forward to the height of the 100 billion empire?
If you don’t understand Wang Yan’s ambition, you are not qualified to be an executive of Wangting Entertainment.
Nor is it qualified to share the glory and wealth of the hundreds of billions of empires.
Zhu Jike and Wang Yunxi looked at each other and saw the vigorous fighting spirit in each other’s eyes.
“Let’s go, Mr. Zhu.”
“Okay, go back to work!”
…
Wang Yan returned to the hotel lobby and asked Youcai casually: “Have they finished eating? Where are they now?”
There is a second answer: “Ms. Liu and the others are singing in COCO, do you want to go there?”
“Sing…”
Wang Yan’s head hurts a little, and he doesn’t really want to go.
On the birthday banquet, He Meng stabs Wang Yan with a stabbing back and stabbing Wang Yan with that song “Pansily”, leaving him with lingering fears.
Now to mix with K songs, it is very likely that they will be held back by them.
It’s the kind of torture and wait until they are satisfied.
But the problem is… Brother really only sings the song “Fantastic”!
“Forget it, I…”
Just as Wang Yan was about to refuse, the phone rang suddenly.
Exclusive ringtones, you just hear it.
Then, thirty thousand brisk voices came out of the microphone: “Wow, when will you be done? Everyone is playing, and clamoring for you to come… I miss you too.”
If there is only one reason, “Everyone is happy”, Brother Gou can be ruthless to refuse.
But with the phrase “I miss you so much”, Brother Gou is completely gone.
Silently sighed, Wang Yan happily replied: “Really? It’s a coincidence, I miss you too, so I have returned to the hotel!”
“what!”
Thirty thousand is very happy, and there is an obvious huge uplift in the tone.
“Come on, then! We are in room 404 of COCO! Spoiler in advance: there are surprises!”
Ok? !
Brother Gou’s ears suddenly became ridged.
404, surprise…
If you want to mention this, then I take it seriously?
Hanging up the phone, Brother Gou swept away the frustration and walked to the karaoke room arrogantly.
*****
Let’s just uncover a few easter eggs.
One, there is something to make trouble, but it’s not Sun Yining. His looks and body are very good, and his personality is extremely bad.
Second, Liu Li, Pingzhi, Wang Yan, and Chuxin all have prototypes.
3. Lending a loan is a practical tutorial on black property.
The rest will be revealed later.
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