I’m in Hollywood - Chapter 1227

[The first thousand one hundred and ninety-two chapters owed a bet]

“The whole of Tasmania is 15 million acres of land. It’s no wonder that the Australian government is willing to sell it to you. Ted Turner only owns 2 million acres of farmland,” Elizabeth said, hearing Julia shout two People were having dinner, so they sorted out the scattered information in front of them, walked to the restaurant with Eric, and changed the subject by the way: “How much box office do you think Gravity can get this time?”

Eric said: “It depends on the market’s reaction, but breaking 100 million in the first week should not be a problem.”

Elizabeth listened to Eric’s conservative tone and wondered: “The problem is not breaking 100 million in the first week, right? It’s so popular now.

” Ke walked into the kitchen, washed his hands and helped Julia share dinner, and said to Elizabeth who was beside him, “Didn’t you read the materials? Although the 3D ticket price has increased by 50%, in order to ensure the visual effect, we The number of seats in the 3D screening hall is basically a medium screening hall with about 100 seats. There is no such hall with two or three hundred seats. After all, the single-day box office limit of 2,000 3D screens is only about 25 million US dollars. In addition, The one-day box office limit of 100 IMAX theaters is 3.64 million US dollars. Therefore, the highest single-day box office of this film is only more than 28 million US dollars, and it must go a long way.”

“I remember that Iron Man made more than 3,500 on the first day. Ten thousand dollars, right?” Elizabeth walked into the restaurant with her dinner and sat down, saying, “If you don’t plan to increase the number of 3D screens during the release, according to the normal movie decline, the box office performance will definitely not catch up with Iron Man. The world wants to It’s even harder to get $1 billion at the box office.”

Julia walked into the restaurant at this time, sat down directly next to Eric, and heard Elizabeth’s retort: “Eric’s movie will definitely get $1 billion. .”

Although she was used to Julia’s always leaning to Eric’s side, and seeing her little daughter-in-law sitting next to the man opposite, Elizabeth still habitually eats the taste: “You have so much confidence in him. , why don’t we make a bet?”

“I won’t bet with you,” Julia deliberately took a sip of Eric’s juice, glanced proudly at Elizabeth opposite, and said, “The last time you were there Blair Witch’s bet against me and Eric still hasn’t been fulfilled.”

“How can anyone bet on someone else’s behalf without knowing it at all?” Elizabeth rolled her eyes, ignored Julia, turned to Eric, and said, “Speaking of which, this year’s Sundance Film Festival is very exciting. It’s lively. There are still more than two months, and it is said that the number of films registered for the election has doubled from last year, and many stars will also go to Park City this year.

”

Eric nodded and said:” One more film trading market is prosperous, it is definitely good for Hollywood.

However, it is unlikely that there will be a second Blair the Witch in the next decade.

”

From the beginning of the year to the present, Blair Witch has basically been released in major box offices around the world, and the total global box office has finally reached 255 million US dollars. Compared with the production cost of 60,000 US dollars, the terrifying investment report rate is simply crazy. Therefore

,

there are still more than two months until the Sundance Film Festival in January next year, and almost all Hollywood film companies have already begun to gear up, trying to find a gold mine similar to Blair the Witch again.

However, the success of Blair Witch has been from It is basically a victory for marketing, and the kind of deceptive viral marketing is difficult to replicate in the short term. Although it will also strengthen the emphasis on the Sundance Film Festival, Eric will definitely not hold too much about it. Looking forward, the business focus of Firefly Group will always be upright commercial movies.

Time always flies, and it is already November 12, the world premiere of Gravity was officially held at the IMAX theater in Santa Monica, Los Angeles.

Recently After a few days, after the initial waning of the word-of-mouth craze caused by the Gravity hit last week, many media outlets have gradually discovered the issues Eric and Elizabeth were talking about on Tuesday night

. However, due to the limitation of the scale of 3D and IMAX screenings, unless the Firefly Group urgently adds more 3D screening halls, it will not be easy for this film to achieve a global box office of 1 billion US dollars.

However, in the media In many interviews with the executives of the Firefly Group, it was revealed that the Firefly Group did not consider adding 3D and IMAX theaters in the short term. Therefore, many media began to be keen to predict the box office prospects of gravity.

The Iron Man in the summer season, The single-day box office at its peak in the first week was US$37.35 million. Although it broke the Hollywood single-day box office record, the overall attendance rate has just exceeded 70%, which is already a miraculous data.

Here we have to mention the concept of attendance.

In the intuitive impression of many people, the attendance rate must be the approximate number of people sitting in a theater, but this is not the case.

The movie attendance rate is calculated according to the ratio between the total number of audiences and the total number of seats in the screening hall throughout the day.

For example, in a screening hall with 100 seats, assuming that there are only two screenings in the morning and evening, the number of viewers in the morning screening at 9 o’clock in the morning is only 10, and the number of viewers in the prime screening at 9 o’clock in the evening reaches 90, then this screening hall The one-day attendance rate is 50%.

The single-day attendance rate of a film is the overall average of its attendance rate in all theaters.

Under normal circumstances, even if it is a very popular movie, it is often difficult to get a ticket for the golden screenings in the evening, but due to factors such as viewing habits and working days, the screenings during the day are basically difficult to fill up, and even relatively deserted.

Therefore, for Gravity, since its single-day box office limit is only 28 million US dollars, even if it is calculated based on a 10% increase in attendance than Iron Man’s single-day peak, the film’s box office in the first week is only about 100 million US dollars. .

The starting point of the first week of 100 million US dollars, according to the word of mouth of gravity, according to the 30% box office decline curve in a single week, the total North American box office of the film will only stay within 300 million US dollars.

Gravity’s planned overseas release is on a par with North America, so Eric Williams’ new film is likely to gross only $600 million worldwide.

Although the production cost of Gravity has just exceeded 100 million, the total cost has already approached 200 million, including the later conversion, copying and publicity costs.

The global box office of 600 million US dollars has just made the Firefly Group collect the cost.

As there are more and more similar views, under the circumstance that the word of mouth of gravity is completely unquestionable, the North American media who want to win attention and strive for circulation naturally turn their attention to this aspect, and begin to question the Firefly Group again. Feasibility of the ‘4200’ plan.

After all, if even Eric Williams’ films are only just getting paid, what about everyone else?

It is generally estimated that the Firefly Group has invested nearly 2 billion US dollars for the ‘4200’ plan. According to the current situation, it is extremely difficult for the Firefly Group to receive this part of the investment.

Although many of these arguments are suspected of stealing the concept, there is no doubt that these opinions are very marketable among the media and the public, and many people have even thought of watching Firefly Group jokes.

In such an atmosphere of praise for the film on the one hand and doubts about the commercial prospects on the other, the global premiere of Gravity was successfully held under the spotlight without being affected. The essence of Hollywood.

Many fans even traveled all the way from the states around Los Angeles just to watch the Gravity premiere red carpet ceremony.

Gravity’s IMAX premiere and the IMAX movie screenings across North America over the following two weekends once again detonated the media and the public’s admiration for the film’s visual effects, but at the same time, the voices of skepticism have grown even more.

After all, the cost of all aspects of IMAX films is too high. Whether it is projection equipment or film copy, the cost is almost 10 times that of traditional films, but the ticket price is only twice that of ordinary films.

Although the number of seats in the IMAX theater is more, this advantage is obviously not obvious in all aspects.

In the midst of this kind of praise, doubt, expectation, and debate, on December 19, Gravity was officially screened in 2,000 3D theaters and 100 IMAX theaters in North America.

However, in the early morning of December 19, with the release of the Gravity Midnight box office, the media in North America are boiling again.

It’s not because Gravity Midnight is too high at the box office, it’s too low.

$3.57 million.

That’s gravity’s midnight box office.

Not to mention that compared to the record-breaking $16.5 million of Star Wars: The Phantom Menace, even Eric’s previous summer episode of Iron Man’s $7.6 million at midnight was more than double Gravity’s.

Firefly Studios.

The small dining terrace on the big boat, Eric just recently had two sets of seats added to this great view terrace.

At this time, Jodie Foster was not interested in admiring the surrounding scenery condescendingly. She glanced at Eric who was translating the text with a calm expression. The woman waited for a while before finally saying, “You don’t seem to be worried at all?”

Eric K turned a page of the manuscript in his hand, which was Judy’s novel of the same name.

Eric had already read the first draft last year, but Judy has been revising it repeatedly for more than a year, and the current version is obviously different from the original one.

In line with the publicity of the follow-up phase of Gravity, the novel will be officially released next month by HarperCollins Press, a subsidiary of News Corporation, in multiple countries around the world at the same time.

We talked about this topic at the premiere last week, and the two made an appointment to talk about novels this Saturday.

Hearing Judy’s words, Eric looked up at the woman and smiled: “Schwarzenegger’s Devil’s Doomsday is only $3.96 million on the first day, what should I worry about?”

Two days before the release of Gravity , that is, on November 17, Universal Pictures’ action blockbuster Doomsday, starring Schwarzenegger, chose to be released on Wednesday in order to avoid the edge of gravity.

This big-budget film, which Eric has no memory of, was a box-office fiasco with almost no suspense, grossing only $3.96 million on its first day.

So far, the box office in the three-day period has just reached 11.53 million US dollars. Although the box office of the two-day weekend will increase, the total box office of this huge production costing 100 million US dollars is two days before the opening plus the first weekend. Only a little over $20 million.

Judy was very dissatisfied with Eric’s indifferent appearance, Mei Mei teased: “You have fallen to the point of comparison with Schwarzenegger?”

“It depends on what,” Eric said. Laughing, knowing that the woman was worried about him, his tone was a little more serious, and he said, “Actually, the virtue of the media is like this, they always like to hype a person who falls from a height, even if this person is actually Iron Man. , I’m not afraid of falling at all.”

Judy listened to Eric’s confident tone, leaned forward slightly, put one hand on the table to support her cheek, and said, “But, $3.57 million seems to be too little.”

Eric looked at the other side who did not know Judy, who didn’t feel a little more feminine, said: “This is mainly because you have the same inertial thinking as most people and don’t realize that gravity is a completely different projection mode compared to traditional 2D movies. Na. , do you know what the attendance rate of this film was at the midnight show last night?”

Judy shook her head with a curious look in her eyes.

Eric continued while flipping through the manuscript in his hand: “The 2,000 3D screening halls have an occupancy rate of over 95%. The other 100 IMAX screening halls are completely full. In order to ensure the visual effect of 3D viewing, we selected They are all small screening halls. Due to the limitation of the total number of seats, although the ticket price has been increased, the midnight box office of the film will still be relatively low.”

Speaking of which, Eric just remembered that Cameron had a second time It’s an interesting coincidence that Avatar, which has created a box office miracle, happened to have only $3.5 million at the midnight box office.

Moreover, after careful calculation, due to the ten-year ticket price factor and the difference in the scale of the show, the attendance rate of the midnight show last night in Gravity should be higher than that of Avatar.

However, Avatar’s reputation belongs to the cold early stage and the late stage explosion, just like the Titanic trend.

Gravity’s reputation has been overwhelming since the test screening stage. After the popularity explosion in the first week has largely squeezed the box office potential, the subsequent box office curve of the film is likely to show a normal decline in commercial films.

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, but on the other hand, there are only 2,100 theaters in total. Compared with the strong demand for audiences who are just beginning to contact 3D and IMAX films, there may be some hunger marketing effects.

Combining various relatively contradictory and mutually influencing factors, Eric himself does not know what direction the box office of Gravity will develop.

Judy listened carefully to Eric’s explanation, and then said, “Then why don’t you increase the number of 3D screens as soon as possible, according to the current situation, this should be a very simple thing?”

“Because There are not enough film sources. From now until next summer, the Firefly system has only arranged five films in 3DIMAX format from Gravity, The Lord of the Rings, Underworld, Sleeping Hollow and IMAX’s return to the Cretaceous. To be precise, returning to the Cretaceous period is only half of the film. Therefore, 2,000 screens, according to the frequency of one screen a month, can be arranged until next summer,” Eric explained, admiring the woman opposite. With beautiful blue eyes, he said, “Hey, let’s not talk about that. A few days ago, I suddenly remembered something. Do you still remember last year’s Oscar? It seems that I still owe you a bet?”

[End of this Chapter]