I’m in Hollywood - Chapter 1229

[The first thousand one hundred and ninety-four chapters layout problem]

If the first-week box office of “Gravity” is just beyond everyone’s expectations, when the second-week box office data of the film is released, whether it is North America or overseas, the entire film industry can no longer calm down.

From November 26th to December 2nd, compared to its first week, “Gravity”‘s second-week box office decline was only a very slight 1%, and it collected an additional $138.63 million.

So far, “Gravity” has grossed $284.69 million at the North American box office in just half a month.

As of December 2, 1999, there were only two films that had grossed more than $280 million at the North American box office, “Iron Man” and “The Mummy 3.”

It took “Gravity” only two weeks to reach the third place on the annual North American box office charts.

Moreover, with the invincible box office trend of “Gravity”, it will overturn all “Iron Man” and “The Mummy 3” to the ground, and it is only time to win the annual box office championship.

At the same time, the box office data of “Gravity” is also very eye-catching in several overseas ticket warehouse markets.

Since it is the first promotion of the 3D and imax movie screening formats, many overseas cinema dealers in ticket warehouse countries have maintained a wait-and-see attitude.

In the end, Firefly Group only realized the simultaneous opening of overseas screens and 63 imax screens.

Although all the overseas screening halls operated independently have been completed, in order to meet the schedules of different markets, another 37 imax theaters have not been opened for the time being.

However, less than 1,700 overseas screens opened in the same period, bringing in $97.3 million at the box office for Firefly Group in the first week.

Moreover, with the further spread of the film’s word of mouth, despite the fact that the overseas release scale has hardly increased, the overseas box office of “Gravity” has achieved a 3% decline in the second week, and collected another 105.37 million US dollars.

In two weeks, the overseas box office of “Gravity” has reached 202.67 million US dollars, and the global box office total has reached 487.36 million US dollars!

In half a month, 487.36 million US dollars, all the commendable box office records in Hollywood have been dwarfed by “Gravity”, even “Titanic” three years ago, did not have such a crazy box office performance.

Many media have even begun to predict whether “Gravity” can break the $2.23 billion global box office created by “Titanic” and become the all-time champion of the global box office chart.

In the face of the madness of “Gravity”, no one questioned the commercial prospects of 3D and imax movies at this time.

As a result, although the end of the year is approaching, a large number of North American and overseas production company executives, theater company managers and even underlying film projection equipment suppliers have begun to gather in Los Angeles, trying to get a share of this new film industry revolution.

However, when the entire film industry began to pay more attention to 3D and imax movies than ever before, many people gradually realized that Firefly Group has taken full control of the absolute dominance of this industry change from the underlying projection equipment to the terminal cinema line.

Burbank.

In a screening room at Warners Studios, more than a dozen executives from Warners, Universal, Paramount and other companies in the industry are watching a 3-D film.

The sample is a special effect clip of less than three minutes taken from Universal’s “The Mummy 2”, which was transformed by the Light and Shadow Era 3D team. The projection equipment was also purchased and assembled by the Light and Shadow Era, and it is also a dual-machine polarized 3D.

However,

when the demo was finished, the lights in the projection hall turned on, and the faces of the bigwigs surrounded by the crowd showed almost expressionless expressions, and the atmosphere around them seemed quite depressing.

Polarized 3D movies are indeed not too difficult technology. As early as 1922, some people in the industry have already tried related technologies.

But just like a five-star chef and an ordinary person who can’t cook at all when dealing with the same ingredients, the results will be very different. Compared with the visual effect presented by the Firefly Group’s reald technology, just three minutes The samples can only be described as garbage.

Richard Parsons took off the 3D eyes in front of him and helped the myopia glasses that he had just put on. Although he only wore them for three minutes, this time he really felt very uncomfortable.

Recalling that when he and Michael Eisner went to watch the screening of “Gravity” a month ago, the finely crafted 3D glasses that were very friendly to myopic people, Richard Parsons already knew in his heart that fireflies The group has thrown them too far away.

Everyone was silent for a moment. Richard Parsons, as the host, was the first to speak, waving to the insignificant people around him to go out.

Soon, there were only a few people left in the theater, including Michael Eisner, Tom Freston, and Carol Bartz, the CEO of Autodesk Software.

Looking at the remaining people, Michael Eisner was obviously absent-minded, Tom Freston seemed to be planning something, and Richard Parsons turned to Carroll, the CEO of Autodesk Software. Butts asked the question he cared most about, “Ms. Butts, with our current foundation, how long do you think Autodesk will be able to develop a conversion software that is comparable to the Firefly Group’s 3D effect?”

Carol Butts It was a middle-aged woman with short hair and a clear air of sophistication. Hearing this, she replied without hesitation: “If it’s just software, Autodesk can complete it within six months. But Richard, you have to understand, What you are facing is not just a software problem at all. The Firefly Group has built a complete 3D movie ecosystem, if you can’t unite to break through each other’s ecological barriers, Hollywood will have to be the Firefly system in the future.”

May After the incident, Shirley Lansing was forced to resign, and Tom Freston, the co-president of Viacom Group, took over as CEO of Paramount Pictures temporarily.

For the past six months, due to well-known reasons, Paramount Pictures has been unable to find a suitable CEO.

From group president to subsidiary ceo, Tom Freston’s authority has actually been weakened a lot.

His resentment towards the Firefly Group in the past six months has also deepened.

Hearing Carol Bartz’s words, Tom Freston couldn’t help but retorted: “Although we are a little behind in time, the three of us have all the resources that Firefly Group has, and I don’t think it’s up to you. It

‘s so serious.”

Carol Butts listened to Tom Freston’s obviously emotional words, and asked: “If Firefly Group now invites Paramount’s films to join the film source, you will refuse. Is it?”

Tom Freston hesitated, but shook his head: “No.”

Carol Butts added: “Then, conversely, if Warner, Universal and Paramount jointly launch a set The brand new 3D projection system, do you think the four companies of Firefly System will refuse to provide you with film sources?”

Tom Freston moved his lips and did not answer.

However, the answer is obvious.

In order to maintain the interests of its own projection system, Firefly System will never provide film sources for any new systems launched by the three Warners.

Then, this matter naturally presents an obvious one-sided state.

The three Warners and even other Hollywood studios can only succumb to the Firefly system if they want to share the dividends of 3D and imax films.

On the contrary, the Firefly system will never allow the emergence of a second standard that competes with 3d and imax systems in the industry when it has already occupied a great advantage.

Carol Butts noticed the expressions of the three men beside her, and suddenly felt a little self-defeating.

She wanted to stimulate these Hollywood bigwigs, but she never thought of completely destroying their enthusiasm.

As the industry’s top design and drawing software company, Autodesk’s biggest strategic mistake over the years was its refusal to cooperate with Firefly Group to develop cg software.

Due to the initial mistakes, the film and television special effects industry related to CG production, image rendering, and solutions is basically monopolized by the digital field under the Firefly Group.

At that time, Firefly Group also set up a special Firefly software company to try to commercialize the software it holds.

Due to the limited market capacity of design and drawing software, it is far from being able to compare with the daily essential software such as operating systems. Even the world’s largest drawing software manufacturer like Autodesk has an annual turnover of less than 2 billion US dollars. , and the average annual net profit rarely exceeds $500 million.

Firefly Group’s film and television special effects software in a single field will only make less profit if it wants to conduct commercial operations.

But controlling the Hollywood special effects production industry chain can bring huge potential advantages to the Firefly system.

Therefore, Firefly Group quickly gave up its original strategy and turned to a relatively closed commercial licensing method, unknowingly controlling most of Hollywood’s special effects production, which makes the potential benefits brought by related software to Firefly Group far away. Much more than simply selling software for profit.

The final result is that, from the amazing “Terminator 2” Mercury Man to now, over the years, the best CG special effects movies in Hollywood basically come from several companies in the Firefly system.

However, now that he has come to his senses, Ockert definitely does not intend to give up this part of the market easily.

After organizing the language, Carol Bartz once again said to Freston: “Although the ecological barriers created by the Firefly system are difficult to break through, in my opinion, you must do this. Otherwise, Warner, Universal, Pie With the three Ramons, they can only watch the Firefly system continue to gain the most lucrative piece of the Hollywood film industry. As far as I know, the total box office in North America last week was 9.6 billion, but it was only “Gravity”. The movie, divided up 3.8 billion US dollars, accounting for 70%, which is already a very dangerous signal.”

After Carol Butts finished, Tom Freston did not reveal anything she hoped to see. With an uplifting expression and a position as an executive of a big Hollywood company, obviously he will not be the kind of person who is easily fanned.

Richard Parsons said: “Ms. Butts, I think we should talk directly about the specific measures to be taken.”

Carol Butts said: “It is very simple, first of all, the three of you must give up the temporary Profits and losses, get rid of the influence and control of the firefly system as much as possible.”

“We’ve been trying to do that all the time,” Tom Freston said. “Otherwise, we wouldn’t be together today.”

“But you can do more. It’s like special effects, Autodesk software. In fact, it is already very good. If you can completely give up the technical dependence on the digital field, Autodesk will get more opportunities for technical improvement and optimization, and you will be able to completely get rid of the restrictions of the Firefly system in terms of special effects.

Richard Parsons interrupted Carol Butts, “Ms. Butts, we should be talking about 3D movies today.

”

“The truth is the same, isn’t it?”

”

Michael Eisner listened to the three people’s discussions, disputes, and bargaining, and suddenly felt a little disinterested. The reason why the

Firefly system is powerful is that Eric Williams has absolute control over the enterprises in this system. Even

20th Century Fox complies with the interests of the entire Firefly system almost unreservedly. In May, Eric Williams announced the blockade of Paramount’s Blockbuster chain, and 20th Century Fox is completely unreserved. They followed up and released relevant statements without hesitation.

But for Warner, Universal, and Paramount, it is really difficult to hold together and compete with the Firefly system without reservation.

A few people discussed it like this.

In the morning, although I came up with some plans, I failed to make any decision in the end. Because Michael Eisner was not the one who could make a decision after all. After

everyone had lunch together, Michael Eisner Say

goodbye

to a few people and get into my car.

Just after the car left Warner Studios, Michael Eisner called Katzenberg again.

The party that brings its own benefits.

Katzenberg is not at the Firefly Group headquarters in Burbank, but at Firefly Studios in Playa Vista.

With the great success of 3d and imax theaters, in recent days , Katzenberg can be said to be too busy to fly.

At noon, he had just dined with Richard Gelfford, the head of imax, and was walking with him in the studio while talking about business when Katzenberg received a call from Michael Eisner.

After a brief chat with Michael Eisner, UU reading www.sonicmtl.com agreed to have dinner together tomorrow night, Katzenberg said to Richard Gelfford next to him: “You can tell those The head of the imax theater, there is definitely no copy of “Gravity”, and it is too late to make a 2d-imax version. However, next month, the company can provide them with a 2d-imax copy of “The Lord of the Rings”, but In terms of share, firefly must take 70% of the calculation, and there is no room for bargaining.”

With the explosion of the box office of “Gravity”, imax theaters such as museums and science and technology museums in North America and overseas also began to hope to share this aspect. profit.

However, except for the newly built imax theater of Firefly Group, which can independently choose to play 2d and 3d formats, most of the other imax screens are in 2d format.

In addition, many institutions with imax screens are not mainly for profit. In the original distribution plan, Firefly Group directly chose to exclude this part of imax theaters.

But now, because Firefly Group’s own imax theater is completely hard to get a ticket, the company has to consider this part of the resource.

Not for Gravity, of course, but The Lord of the Rings, which is coming out next month.

Due to the strong box office trend of “Gravity”, it is impossible to give up too many 3D and imax theaters in the short term. The first movie of “The Lord of the Rings”, which will be released next month, is facing a very serious problem of film arrangement.

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[End of this Chapter]