My Abandoned Oil Town Became a New Frontline - Chapter 434

[Chapter 434 Ice Lake Beer’s new strategy]

“The director said he would find a way to apply to the higher-level department. If the higher-level department does not agree, then Binghu College will apply for independent enrollment qualifications. Once it has the independent enrollment qualifications, more money will be given to Binghu Economics. Isn’t it normal to open some places in the district?

Both Yanda and Qinghua actually do this, and most of the places are actually given to Yancheng.”

Zhang Hancheng had an expression on his face that you should understand.

As the leader of one of the top universities in Xia State, he knows the path of independent enrollment better than anyone else.

On the surface, registration is based on the principle of “recommendation from middle schools, supplemented by self-recommendation from individuals.” However, whether it is “recommendation from middle schools” or “self-recommendation from individuals,” the final right of interpretation rests with the school.

If the school gives more places to local middle schools, the number of places and opportunities recommended by the school will naturally increase.

As a high school surrounding Ice Lake College, it naturally has advantages that other schools cannot have.

“This can indeed improve the admission rate of local students.”

“Okay, I will make arrangements in advance. With the leadership style, the opening ceremony of the Provincial Universiade will definitely have a large audience. We need to prepare more supplies.”

“Then. What are your plans? Have you ever thought about staying in Binghu Economic Development Zone? The director is not like the people in charge of other cities, so it will be fine as long as you tell him.”

Ma Yao hurriedly reported a number.

Many tourists shopped for Ice Lake beer online after returning home.

“Mr. Lu, do you plan to sponsor in the form of advertising, or?”

Although selling nearly 40,000 cases of beer a day is considered a qualified result, Lu Siming is not very satisfied with this sales ratio.

“That’s for sure. You can tell by looking at the movements over the stadium.”

Zhang Hancheng shook his head, and then spoke again.

At this time, the Ice Lake Brewery also had many differences from when it was first built. Variety.

After a pause, Lu Siming said again.

Feng Shuyu actually took out his mobile phone while speaking.

No matter how Feng Shuyu looks now, he doesn’t look like a “good person”.

Lu Siming asked again.

“I’ve already called those agents.”

“How do you say that?”

“Wait, Uncle Feng, are you” doing this? “

By the way

, what about you?”

“I was just talking casually. Binghu What happens next in the Economic Development Zone depends on the director’s pace. “

Otherwise,

if one of the parties disagrees, they will have to return to their original unit in accordance with relevant regulations.

Lu Siming was hesitant to speak, and it was not until a moment later that he said,

“This sales volume is quite in line with our expectations. Didn’t you call those agents?”

“Yeah!”

Lu Siming’s expression changed.

“How much did we produce today?”

Lu Siming frowned when he heard the number.

“Mr. Lu, today’s local delivery is 20,000 boxes, channel delivery is 10,000 boxes, and online live delivery is 6,000 boxes.”

Ma Yao nodded.

The afterglow of the setting sun shines on the attic of the West Gate, coupled with the ancient city wall, the longest ancient pedestrian street in Asia, and the tourists in ancient costumes coming and going, the artistic conception is full.

“Don’t agree?”

At this time, tourists were not the only ones enjoying the sunset. In the office building of Ice Lake Brewery,

the person in charge, Lu Siming, was also standing by the window looking at the sunset, with a middle-aged man standing behind him.

Although the Ice Lake Brewery is five kilometers away from the stadium, the buildings over there can now be clearly seen.

“I’m done with the brand power thing and I’ll discuss it with the leaders. Aren’t we going to hold the Provincial Universiade in September? I wonder if we can sponsor it and promote our Binghu beer.”

In recent times, he basically leaves early and comes back late. The time spent meeting the villagers of Binghu Village was much less than last year.

After a pause, Du Jianshan continued to ask.

The man’s name is Ma Yao. He is a middle-level manager promoted from Binghu Cultural Tourism and is now the vice president of Binghu Beer.

“Hmm! The project over there is very urgent right now and we can’t do without people.”

Feng Shuyu asked.

Lu Siming fell into deep thought.

After a moment, looking back, Lu Siming said.

“Okay, let me make this short, I have something to do.”

“You tell me!”

Ma Yao explained again.

“The agent said that our Ice Lake beer’s current brand power is too weak, and the product structure is relatively simple and highly seasonal. If we only sell this low-margin variety, we actually won’t make much money at all.” “

Your aunt’s My cousin has a granddaughter named Ling Feifei. She is twenty-three years old, very beautiful and down-to-earth. She is currently in her second year of graduate school at Xia Guo Renmin University,”

Du Jianshan said.

After thinking for a moment, Ma Yao whispered.

Since the ancient building construction team has always used experienced workers, many simple things no longer require his physical presence, and the construction team can handle them themselves.

“Me? I’m still early. Maybe the school won’t want me by then,”

Lu Siming said.

“We will definitely have to walk on two legs this time. We need both advertising and on-site gifts!”

Zhang Hancheng glanced at the ornaments on his desk.

There is an endless stream of tourists watching the sunset at the West Gate, and the flow of people has almost caught up with the lighting ceremony of the Stork Tower.

“Uncle Feng!”

“The channel only has 10,000 boxes?”

“There’s almost no hope!”

Seeing this, Xu Xing hurriedly said hello.

Time passed by, and in the evening,

“To be honest, I feel more accomplished in the past two years in Binghu Economic Development Zone than in the more than ten years I spent at Yancheng University, so I definitely want to stay, and the director is actually in front of me.” Mentioned the intention of staying, but Yancheng University.”

In his opinion, if Binghu Beer wants to go global and become a truly “national” brand, it should have the largest proportion of channels.

“I don’t dare to think about cities under separate state planning for the time being! The GDP is only one trillion, and there is no hope if the permanent registered population does not exceed five million, and these are the two most basic conditions.”

“Other categories?”

“Wait, if that’s the case If so.”

Hearing this, Ma Yao hurriedly replied.

As if aware of Zhang Hancheng’s thoughts, Du Jianshan was silent for a moment before speaking again.

Seeing this, Xu Xing was stunned.

Xu Xing glanced at the construction site behind him.

“Xiao Xu, are you going to the stadium?”

Zhang Hancheng asked again.

“Yeah!”

Ma Yao replied hurriedly.

Ma Yao replied.

Seeing this,

Lu Siming looked at Ma Yao.

“Director Zhang, will the temporary period expire at the end of this year?”

Du Jianshan sighed slightly.

In addition to two additional filling production lines, there are two more packaging workshops. In addition, the Qinglong North Road that was built some time ago passes through the gate of Binghu Brewery, making travel to Binghu Brewery even more convenient. , and it looks more like a large-scale manufacturer.

In Xia State, if a temporary leader like this wants to stay in the local area, it is not voluntary. The three parties must agree and then be reviewed and approved by the organization before they can be officially transferred.

“Well, but the most effective way is for our economic development zone to be designated as a county-level city as soon as possible. After the county-level city is established, although I don’t dare to think about Xia Guo’s municipality, I can at least try to make a move. Separately planned cities!

If we can get separate planned cities, we can win a lot of policies,”

Feng Shuyu said immediately.

“As for the single product structure, do you have any ideas? We are a beer manufacturer, relying on the water quality of Binghu Lake! And beer is different from other wines.”

In order to increase the brand awareness and sales of Binghu Beer, Lu Siming has deployed direct sales points in various cities and towns in Suqing Province, including Lan City, and has adopted an investment promotion model in other provinces and cities.

The provincial agent investment promotion work has now been completed.

“Okay!”

It is said that during the Ice Lake Cultural Tourism Festival last year, in order to appease the tourists who had no place to stay, Ice Lake beer provided free drinking activities in the tent area, and the effect was quite good.

Lu Siming looked back at the north side of the window.

“this.”

Otherwise, Ice Lake Beer can only be considered a local brand.

The time required here is no less than that at the stadium.

Zhang Hancheng picked up the tea cup and took a sip, but stopped talking.

“Mr. Lu, those agents don’t actually mean that we need to create more types of beer, but they think that we don’t have high-margin varieties like other manufacturers.”

“Well! High-margin varieties are not necessarily beer. For example, mineral water, beverages, etc. of the same brand are no problem at all, and we can also produce relatively niche and high-margin drinks.”

Du Jianshan suddenly realized.

Suddenly,

the next day, the morning sun rose, and

at the “No. 1 Village in the World” construction site, Xu Xing had just finished arranging today’s project for the construction team leader and was about to turn around and go to the stadium, when he unexpectedly ran into Feng Shuyu head-on.

Ma Yao said hurriedly.

Zhang Hancheng nodded.

“Oh! You’re overthinking. I’m not introducing you to someone. This Ling Feifei is very interested in ancient architecture and very talented. Do you think you can take the time to give her some pointers?”

Feng Shuyu handed the phone to Xu Xing and was deeply moved. He glanced at Xu Xing.

(End of chapter)